Business| Startup | TECH
“Design is not just what it looks or feels like. It is actually how it works.” ~ Steve Jobs. Walk in your customer’s shoes, and it’s easier to understand why user experience is important to a business’s online success. And when you are leveraging digital marketing to stand out, focusing […]
Influencer marketing is one of the most popular digital marketing techniques these days with more and more businesses investing in it. It has come a long way from being an out-of-the-box technique used by a select few to a mainstream one. But, it does have its own set challenges as […]
If you work in digital marketing, you’ll understand that its fast moving with its changes in algorithms, innovations in technology and cultural trends that are gathering swarms of online attention. There is always something new to keep on top of and new trend setters to watch out for. In 2019 […]
We entered the digital era many years ago, but the hospitality industry realised the magnanimity of digital marketing in the last decade. Since then, almost every hotel business is investing big in digital marketing to gain a competitive edge. And today, digital marketing is set to transform the hotel industry […]
Today, the Internet has made possible lots of things that were out of reach back then. For instance, to watch your favourite TV show, you had to wait an entire week for a new episode to broadcast. Today, you can easily binge-watch hundreds of series without being interrupted by advertisements. […]
In 2019, it is essential that your business has an online presence. In the United States, ecommerce makes up 14.3 percent of all retail sales – or over $500 billion. This is a huge market that you are leaving untapped if you don’t sell (or at least advertise!) online. […]
Consumers today, trail blaze towards brand affiliation to fulfill their desires that can only be utilized through personalization technology as conversions continue to spike. Personalization is about targeting the customer information and engaging them emotionally – as if your entire marketing message is aimed at them. Of late, personalization has […]
The increase in online businesses over the last few years has been mostly positive. With more online businesses, more people have opportunities to run a business and earn a living. At the same time, though, online businesses come with a lot of unique challenges. This is especially true when it […]
If you are a small business owner, having a digital marketing strategy in place can boost your brand name and recognition not just locally, but to a global audience in different parts of the world. Your digital marketing plan should be integrated with your business’s goals and vision. It also […]
Are you struggling to draw awareness to your brand? If so, it may be time to consider hiring a digital marketing company. The services offered by these companies focus solely on the digital world, which means they only work for websites. Below, you will discover more about digital marketing companies, […]
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