When it comes to your business it’s not a good thing to just sit idly by and hope money rolls in. You need to work for it, and working for it means doing things like updating your social media accounts, investing in promotional materials and advertising, and following up with the customers that you do have. None of these are difficult tasks.
Your business, no matter how small it is, is your livelihood, so put extra time into it to ensure that it keeps bringing in more money and doesn’t miss out on customers. If you don’t you could find yourself out of business fairly quickly.
Not Updating Your Social Media
Having a blank social media page isn’t going to do much work for your business, but you may not realize you even have one out there with social media outlets like Google Plus. They set one up automatically when you open a Gmail account. Use that free social media to your advantage.
Update social media accounts on a regular basis so that customers, and potential customers, know that you are in business and doing things. If you are using more than two social media sites for your business (as you should be) it may be wise to set up an account with a social media content management system.
Not Investing In Promotions And Advertising
You may think that promotional items have gone the way of the dinosaurs since the internet is the way of businesses these days, but that thought process could be hurting your business. People love freebies, and they are especially important, and beneficial, when it comes to doing business expos and trade shows. From business cards to frisbees, people like to have something tangible to remind them of the businesses they may want to work with.
Even though you can get plenty of free advertising through social media these days that doesn’t mean you shouldn’t be spending money on advertising as well. If your business wants to bring in local people you’ll need to advertise locally, through newspapers and even the phone book. Online you can get more attention by paid advertising through Google, Facebook, and through other websites as well.
Not Adding New Products Or Services
All businesses need to grow at some point. If you are continually offering the same exact things year after year and not making any kind of changes or additions people are going to start getting bored. Even Kool Aid adds new flavors every once in awhile.
Take into consideration what your current customers needs are and what they are looking for beyond what you already have to offer them. Use that knowledge to expand your business, which will then expand your revenue.