Author: Waqar Ul Hassan

The Psychology of Web Design

When magazine ads were the highlight of the advertising industry, more and more focus was put into psychology. Experts were interested in what consumers would be seeing and where their eyes were drawn. While there were many conclusive studies, the art of understanding what catches people’s eye has evolved. With […]

3 Ways Small Businesses Have Adjusted Their Business Model To Fight Double-Dip Recession

Surviving a recession is hard enough, but when the economy slides after multiple quarters of growth (double dip); failing to make the right decisions can be very costly. Contrary to popular belief, plenty of businesses have managed to flourish during recessions. For example, according to Inc.com, the video game industry […]