Author: Waqar Ul Hassan

The PR Challenges Facing Chinese Companies Trying to Expand Overseas

The PR Challenges Facing Chinese Companies Trying to Expand Overseas

In the current climate of globalization, many Chinese companies are trying to gain ground in Western markets. However, differences in corporate culture and misunderstandings of one another’s culture can severely hinder any efforts by Chinese and other Asian corporations to penetrate western markets. In this article, we’re going to touch […]