A big part of company success is going to be based on brand visibility. Unfortunately, brand visibility doesn’t come from nowhere. In other words, you have to work to get it started, and you have to work to make it grow. But what if you are not great at promotions […]
Branding
How SEO Helps for Growing Online Brands
Investing in SEO is one of the best decisions you can make for your business. SEO, or Search Engine Optimisation, is going to extend your outreach and make you more visible than you’ve ever been before. In today’s climate, paying attention to your digital presence is an absolute must. Without […]
How to Create Stunning Videos for Branding and Marketing
Videos have proven to be the most effective tools for branding and marketing purposes in the last decade. Since internet technology has gotten better, video marketing has become a reality. On the other hand, marketing through videos was something marketers prevented you from doing a few years ago. Now that […]
The Evolution of Some of the World’s Largest Brands
It’s hard to picture now, but businesses like Amazon and Google didn’t always have the plush, luxury offices they now sport. Like any business, they had to start from the beginning! Whether you’re looking to start your own business, or you’re just trying to get some work done, take a […]
Why Branding is Important and How it Affects Your Business Bottom Line
Consistent branding increases your business revenue up to 23 percent. That percentage translates to customers who are not only engaged but interested and invested (socially, emotionally and financially) in the services you offer and the products you share. But branding isn’t as simple as slapping a logo on your products. […]
Top 3 Services a Multidisciplinary Brand Agency Can Offer
Do you want your brand to stand out? Would you like to throw an event that will be the talk of the town for all the right reasons? Are you in need of a marketing program that will keep you top-of-mind? If you need all these things and more, then […]
Why Organizations Hire Design Agencies for Contemporary Branding
Today’s technological landscape is changing constantly, and companies that work in advertising and branding need to stay current. This is what design agencies do best. You may think that design agencies specialize in print ads, but actually this is a common misconception: today’s design agencies direct marketing campaigns for a […]
5 Creative Badge Types for Branding and Logos
Over the past few years, the classic pin badge has made a comeback. The adage “everything old is new again” certainly rings true when it comes to these tiny collectables. People everywhere are pinning their favourite badges to caps, backpacks, and jackets as a fashion statement. This is a great […]
What Makes Great Branded Merchandise?
To get the word out about your business, you’ve decided that it’s time to make some branded merchandise for promotional purposes and even for sale. Congratulations! Understanding the value of well-executed branded merchandise like custom apparel and accessories is an important step for business development. Branded merchandise may not be […]
Defining a Brand Development Strategy
Brand development strategy is a formal plan that companies develop to build an image or perception about their product or service in the eyes of their current and target customers. Industry leaders invest a lot of time and money in building their brand. If properly executed, a brand development strategy […]
You must be logged in to post a comment.