Branding firms essentially create a story for an organization that can be communicated to the target audience. A brand image comprises of many different elements about the company that is portrayed on many different social media channels. It starts with building a creative logo for the company. Then the branding […]
Tag: Branding Tips
Brand Reputation Management through Social Media
Building a powerful business identity intensifies hard marketing work and creates a reputation that customers can identify with pleasure. Successful companies regularly assemble a corporate individuality in branding attempts that influence the company in general. Marketing in a business world is a full effort that depends altogether on the brand […]
Decoupling – The Future Of Production
To be fair, even though “decoupling” is certainly the buzzword of right now, it’s actually been a part of the shifting creative production landscape for quite some time. At the end of the day, brands are constantly seeking ways to optimise their marketing budgets and decoupling is a great option […]
How To Get Celebrity Endorsement For Your Brand
In a competitive environment where consumers are spoilt for choice, companies are always looking for new ways to get people to notice their brands, and celebrity endorsement is a highly successful and much popular way to grab the attention of your potential consumer base. If you’re new to the world […]
Own It! – Bring Your Brand to Life from a Serviced Office
The serviced office has been a part of the business landscape for years. While the furnishings have changed and so have some of the buildings, the mission is still the same for many – to bring quality office space to average business. More than just spaces, these offices have been […]
3 Ways to Increase Brand Exposure Via Social Media
The power of social media is here to stay. In fact, according to data collected by Statista, it is expected that there will be a total of 2.77 billion social media users around the world by 2019. So if you’re a business, how do you best leverage this reach to […]
Brand Building Tips For The Small Business Owner
In business, your brand is everything. Your brand represents how the public views your organization. Hopefully, your brand is an icon representing all of the awesome things you do as a business. Even more, your brand should evoke a positive and rewarding feeling in the hearts of consumers. You want […]
Branded Freebies, Are They Still Effective In 2017?
With so many different marketing techniques available to companies today, it makes sense to question some of the more traditional forms out there. Many companies are piling their cash into the latest customer acquisition methods, simply because their competitors are. Pay Per Click, Display Advertising, Re-Targeting and influencer marketing are […]
Why You Should Pay Attention to Details in Brand Presentation
Branding is the art of aligning what you want people to think about your company with what people actually do think about your company. This is how Jay Baer, a famous marketing consultant, described branding and why it is essential to have a strong brand identity. David Ogilvy saw a […]
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