Author: Faisal Ghaffar

Best Way to Run an Email Marketing Campaign

Best Way to Run an Email Marketing Campaign

A couple of decades ago, email marketing was the most useful marketing tactic for product or service providers on the internet. However, with the advent of social media pages like Facebook, Twitter, and Instagram, emails became less important than posts and tweets. New businesses and established corporations have now added […]

How Direct Mail Advertising Works

How Direct Mail Advertising Works

Direct mail advertising is one of the most cost-effective ways to attract your target audience. It allows small businesses to operate under a limited budget, specify their audience, and then target them through direct mail messages. The response rate from recipients can tell you a lot about how effective your […]

Employee Retention: The Most Horrifying Challenge of Entrepreneurship

Employee Retention: The Most Horrifying Challenge of Entrepreneurship

Determining the biggest challenges of entrepreneurship, you will see that employee retention and development of new products and services happen to be the most challenging issues entrepreneurs encounter throughout their venture. The main problem is that focusing on financial matters does not help retain employees since it does not make […]