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marketing

The Power of Micro-Influencer Marketing

In marketing, bigger is not always better. In the case of social media influencers, you may want to choose micro influencers over macro. Studies show that influencer marketing outperforms typical branded content by almost three percent. Micro influencers can drive successful promotion at a lower, more efficient cost. To best […]

Becoming A Family Lawyer

Becoming A Family Lawyer

The main goal of a lawyer should be to help their clients. Those passionate about aiding their clients on an emotional and personal level usually become family lawyers. Passion and emotions are necessary, especially since they deal with heavier cases such as the welfare of a child or getting justice […]

4 Tips to Lower Employee Hiring Costs

4 Tips to Lower Employee Hiring Costs

There’s no doubt about it: hiring a new employee is expensive.   With job board fees, interviewing hours, updating your website’s career page, running background checks, and the myriad of other associated costs, companies can quickly max out their hiring budget.   Many businesses cut corners by interviewing fewer candidates or simply […]

How to Prove You're a Reliable Supplier

How to Prove You’re a Reliable Supplier

The world is a single connected marketplace now thanks to the astronomical progress in information technology over the past few decades. Supply chain management nowadays can make or break a business depending on how efficiently it is handled. Due to the connected nature of today’s world, competition among suppliers is […]