If you own a business, then a planned marketing strategy is the most important thing that can help your business to grow and prosper. Rather than solely relying on your intuition for making decision, you must also develop a crisp marketing strategy that will provide you with the much needed […]
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Biggest Marketing Mistakes That New Businesses Often Make
When it comes to online marketing, you have to do everything right in order to get the results you desire. If you are new to all this, you can always use others as an example. Today, you will know about the many marketing mistakes that are often committed by new […]
Don’t Put all Eggs In One Basket
As the old saying goes, don’t put all your eggs in one basket. The definition of this is that one should not concentrate all resources and efforts in one area as one could lose everything. This is also true in marketing. Many people think that investing in one avenue of […]
Why Local SEO is Important for Every Business
Gone are the days when local search engine optimization was only relevant for local mom-and-pop shops. These days, almost every business can take advantage of the benefits of local SEO as its importance has grown considerably in the last few years due to which more and more entrepreneurs and organizations have […]
Do You Need a Degree to Be Successful in PR and Marketing?
There is a common misconception that to be successful in today’s competitive world, you have to have a relevant degree. The problem with that school of thought is that many students are coerced into applying for university. They waste three or four years of their life, accrue tens of thousands […]
Why Email Marketing is Ideal for Small Businesses?
There is no doubt that email has caused a major revolution in the way business communications are taking place. It is the best application to have happened on the internet and has changed the way businesses communicate with their clients and other business contacts. With the help of emails, businesses […]
The Power of Micro-Influencer Marketing
In marketing, bigger is not always better. In the case of social media influencers, you may want to choose micro influencers over macro. Studies show that influencer marketing outperforms typical branded content by almost three percent. Micro influencers can drive successful promotion at a lower, more efficient cost. To best […]
Top Social Media Trends that Will Dominate Marketing in Summer 2018
Some days, it seems like an impossible task to keep up with the ever changing world of social media. No sooner has your business perfected its marketing for a particular platform than a new one pops up or starts gaining popularity and you are back to square one. To add […]
Empowering Your Current Email Marketing Campaigns With Fresh Mail
Email marketing is one of the most effective methods of marketing to online users in the world. This is the type of marketing that allows businesses to reach their target audiences on a personal level. An email is quite a personal thing for every email user in the world. When […]
Helpful Guide To Choosing Email Marketing Software for Small Business
Due to the growing popularity of email marketing, it’s important that companies have a suitable strategy to plan and launch campaigns. Sending email marketing content the old-fashioned way is tedious and time-consuming. This makes it beneficial to use email marketing software for small business. However, there’s an impressive volume of […]
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