Search Results for "label/Marketing"

Don’t Put all Eggs In One Basket

Don’t Put all Eggs In One Basket

As the old saying goes, don’t put all your eggs in one basket. The definition of this is that one should not concentrate all resources and efforts in one area as one could lose everything. This is also true in marketing. Many people think that investing in one avenue of […]

marketing

The Power of Micro-Influencer Marketing

In marketing, bigger is not always better. In the case of social media influencers, you may want to choose micro influencers over macro. Studies show that influencer marketing outperforms typical branded content by almost three percent. Micro influencers can drive successful promotion at a lower, more efficient cost. To best […]